Developing Customer Intimacy in a DTC Model Panel Webinar

On Thursday, March 4th, Cyber Group hosted a panel discussion on the topic of developing customer intimacy in a direct-to-consumer model. We invited experts from the home improvement, insurance, and automobile industries to join us for this discussion and to explore how these businesses are fundamentally changing. John Humphrey, CRO & EVP of Cyber Group moderated this session.

Our panel featured the following panelists:

  • Nellson Burns | VP IT & CIO | Daltile – Mohawk Industries
  • Mark Gannaway | CEO | Arcana Insurance
  • Kelly Lancaster | New Car Director | Classic Arlington

summary of key insights

In many ways, COVID has served as an accelerant to business models, positively and negatively. Many companies have seen their markets shift beneath their feet as they determine how to develop and keep intimacy with their customers. Our discussion on Developing Customer Intimacy in a Direct to Consumer Model addressed how businesses are fundamentally changing and how to overcome challenges.

Read our summary of key insights from this session via the link below or watch the recording of this time on our YouTube channel.

Watch the On-Demand Recording