There has been an explosion of marketing tools to help companies connect with their customers. In many ways, this revolution is predicated on understanding where your customer is, what she wants and via what channel she wants to buy.
Our panel of experts discussed a variety of MarTech tools and methods. The phrase “Customer is King” has never been so true and so elusive at the same time. Understanding how to improve our customer intimacy by leveraging best practices and technologies will be key in the coming decade.
Our speakers shared about what is new in MarTech. We covered a myriad of topics from the synergy between IT and Marketing departments to meshing creativity with analytical thinking.
Read our summary of key insights from this session via the link below or watch the recording of this time on our YouTube channel.